Expertise.

Brand Activations & Launch Campaigns

Turn your brand launch into a moment. Then make it a movement.

Every day, new products enter the market. But only a few make it to the cart, the heart, and the conversation. That’s the difference between a launch—and a brand activation that lives on. At Triaels, we don’t just announce your arrival—we engineer impact.

Why Brand Activations Matter More Than Ever

Your launch is not just about opening shop—it’s about creating a first memory with your audience. With consumer attention spans shorter than ever, your brand needs more than a “now live” post. It needs an immersive experience, a compelling story, and most importantly—a direct connection with people who matter.

That’s what Triaels is built to deliver.

What We Mean by Brand Activations

Whether you're introducing a breakthrough serum, an Ayurvedic hair oil, or a sustainable wellness range—launching right is everything. Our Brand Activations & Launch Campaigns combine:

• Strategy + Sampling + Storytelling

• Digital + On-ground Engagement

• Micro-moments + Macro-impact

We build real momentum for new products and collections—starting with the audience's problem, and ending at your product as the solution.

What Triaels Offers in Brand Activations

• Launch Planning & GTM Strategy
  From naming to positioning to roll-out channels—our team builds a Go-To-Market (GTM) roadmap tailored for D2C businesses, especially in skincare, beauty, and personal wellness.

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• Omnichannel Experiences
  We orchestrate online buzz + offline presence—from creator unboxings and sampling contests to in-store trials and pop-ups in salons, clinics, or retail hubs.

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• Co-branded & Thematic Activations
  Want to launch your new sunscreen during IPL? Or an anti-acne range during exam season? We build cultural hooks and seasonal stories around your product.

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• Interactive Campaigns with Feedback Loops
  Every activation is designed not just to wow, but to listen, learn, and iterate—through surveys, usage reports, and live consumer insights.

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How Global Brands Get It Right

• The Ordinary turned scientific skincare into a youth-driven movement with transparent ingredient education + trial-sized launches.

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• Mamaearth built its early traction through micro-influencer seeding and activation contests tied to everyday skincare needs.

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• Forest Essentials made luxury Ayurvedic beauty aspirational with on-ground luxury hotel kits and first-use rituals.

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These aren’t just campaigns. They’re launch experiences.

Why Triaels Is Built for Indian Brand Launches

We know Indian consumers are price-sensitive but experience-driven. They want value, clarity, and convenience—and they’re open to new brands, if the first touchpoint makes them feel something.

Our role is to make your first impression impossible to forget:

• 1.We use deep targeting and user profiling to find who actually cares

• 2.We design value-based interactions, not random ads

• 3.We measure impact via sales lift, traffic spike & retention curves

• 4.We collaborate with clinics, salons, influencers, and dermatologists to root your launch in credibility

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Triaels vs Traditional Marketing Agencies

Traditional agencies offer content. We offer conversions.
They focus on visibility. We focus on emotional velocity.
They run ads. We build movements.

Our team has launched products across the derma-cosmetic, wellness, and personal care spectrum—backed by data, distribution, and a pulse on D2C buying behavior.

What You Get With Triaels Launch Services

• Full-funnel Go-To-Market strategy

• Product sampling + influencer seeding

• Pre-launch testing with high-intent users

• Campaign performance tracking

• Clinic, salon, & retail collaborations

• Pop-ups, virtual events & interactive assets

• PR, UGC, and social storytelling

• Post-launch iteration plan

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Start With A Bang. Then Keep Echoing.

With Triaels, your launch isn’t just a one-day event. It’s a timeline of anticipation, a narrative of results, and a community of believers.

Ready to activate your brand the Triaels way?
Book a free consultation and we’ll show you how launches are meant to feel.

Doctor & Expert Endorsements

Credibility that converts. Validation that builds trust.

In today’s skeptical and saturated market, the biggest differentiator for a personal care or wellness brand is credibility. Consumers don’t just want beautiful packaging or compelling claims—they want proof. And not just any proof—expert-backed validation that your product works, and works safely.

That’s where Triaels steps in.

Why Expert Endorsements Matter

For categories like derma-cosmetics, nutraceuticals, haircare, and intimate hygiene your consumer’s first question is: “Has this been recommended by a professional?”
The presence of a dermatologist, trichologist, gynecologist, or certified wellness expert on your brand’s journey dramatically increases consumer trust, trial rates, and repeat purchases.

In fact, over 70% of Indian skincare consumers claim they are “more likely to purchase” a product that has been endorsed by a doctor or healthcare expert.

What Triaels Does Differently

Unlike agencies that merely “connect” brands to doctors, we build strategic endorsement programs that turn medical validation into meaningful marketing assets.

Our ecosystem of verified dermatologists, general physicians, beauty consultants, and wellness influencers allows us to:

• 1.Identify the right category-specific experts

• 2.Develop education-led content and authentic use-cases

• 3.Enable controlled sampling within clinics and practices

• 4.Produce testimonial videos, Q&A reels, and panel discussions

• 5.Create "Doctor Verified" labels and long-term partnerships

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Real Brand Use-Cases

• 1.CeraVe’s India launch relied heavily on dermatologist trials, sample disbursal through skin clinics, and expert-authored blogs

• 2.Cetaphil’s “Recommended by Dermatologists” label became its global brand differentiator

• 3.Indian brands like Re’equil and Fixderma began by building strong recall among doctors and skin therapists before scaling ads

These aren't just partnerships—they’re strategic trust accelerators.

Our Network

We partner with:

• 1.Certified dermatologists and skin clinics

• 2.Ayurvedic and homeopathic practitioners (for relevant categories)

• 3.Gynecologists for intimate care brands

• 4.Trichologists and salons for scalp & hair categories

• 5.Nutritionists for health supplements

• 6.Pediatricians for baby care brands

We ensure ethical representation, regulatory clarity, and authentic alignment with your product’s claims.

Types of Activations We Enable

• In-clinic Trial Programs
  Trial kits distributed through premium clinics with in-practice usage and patient trials.

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• Expert Content Series
  Panel-led videos, articles, reels, and review content co-created with professionals.

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• Certification Programs
  Co-branding of products with “Recommended By” tags—backed by documentation.

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• Webinars & Educational Events
  Doctor-led sessions on skin health, product benefits, and user FAQs.

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• Feedback & Co-Creation
  Looping experts into formulation feedback and product co-innovation.

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Why Triaels is Built for This

Many D2C brands struggle to access the right medical voices without sounding salesy or crossing ethical lines. At Triaels, we strike the right balance between clinical validation and consumer storytelling.

We understand:

• -How to brief experts effectively

• -The limits of medical endorsements under Indian advertising laws

• -How to turn expert feedback into engaging, persuasive content

• -Where to plug this content in the marketing funnel (awareness, credibility, or conversion)

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The Triaels Promise

We don’t pay experts to fake it. We bring them into the process so their voice is earned—not just bought. The outcome? Your brand grows with legitimacy, authority, and deeper consumer loyalty.

What You Get:

• 1.A curated expert match with your product category

• 2.Fully-managed doctor onboarding and briefing

• 3.Real content featuring expert reviews

• 4.Access to clinics for sampling/trials

• 5.“Doctor Recommended” campaign assets

• 6.Measurable uptick in trust signals across platforms

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Ready to Build Trust That Drives Sales?

Let’s create a circle of trust around your brand one expert at a time.

Creator & Influencer Collaborations

Turning reach into resonance. Conversions through creators who care.

In the world of D2C brands, social proof is no longer optional—it’s essential. But not all influence is created equal. Today’s consumer can sniff out a paid plug from a mile away. What they trust are authentic creators with engaged communities, genuine content, and niche authority.

At Triaels, we don’t just run influencer campaigns—we build long-term creator ecosystems around your brand that feel real, work hard, and convert better.

Why Influencer Collaborations Still Work

1.Consumers don’t want to hear about your product from a brand ad.
2.They want to see it in someone’s morning routine.
3.On someone’s bathroom shelf.
4.Unboxed during a GRWM.
5.Tested in real-time by someone they admire.

Whether it’s a skincare influencer showing how a ceramide cleanser helps calm inflammation or a wellness vlogger integrating a supplement into their day, influencer collaborations give your product human context.

In India, influencer-led campaigns have seen 2.4x higher engagement compared to brand-only ads, especially in the beauty, wellness, and lifestyle verticals.

What Triaels Offers That Others Don’t

We go beyond the 'brand brief – deliver – post' cycle. We offer:

• Creator Mapping & Curation based on niche, tone, audience psychographics

• Micro & Nano-Influencer Networks for high-trust categories like derma cosmetics, supplements, and babycare

• Campaign Strategy & Positioning based on your funnel objective (awareness, education, conversion)

• Content Co-Creation & Oversight to maintain brand tone without killing authenticity

• Usage of Creators as Sample Distributors integrated with our marketplace

• Performance Metrics, UGC Licensing, and Reuse Rights

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Real Brand Case Studies

• 1.Dot & Key leveraged nano skincare influencers for early user-generated content that turned into paid media assets

• Minimalist used long-form creator reviews on YouTube to gain legitimacy 2.during launch

• 3.Mamaearth built a recurring loop of reviews + testimonials via parenting and wellness creators

• Our Competitors ran creator-led sampling videos to boost trial rates

"Triaels enables the same but backed by sampling, storytelling, and performance data."

Types of Collaborations We Execute

• Unboxing & Trial Videos
  Highlight sample-size products distributed via Triaels, allowing for full-circle awareness to experience flow.

• Routine Integrations
  Product placements that feel natural—cleansers, serums, supplements integrated into everyday creator routines.

• Expert-Creator Hybrids
  Collabs between creators and doctors/nutritionists for both credibility and engagement.

• Live Reactions & First Impressions
  Timed campaigns around brand launches to spark curiosity and FOMO.

• UGC Amplification
  Scalable creator content that can be reused across ads, website, and emailers.

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Why This Matters for You

Sampling alone isn’t enough. You need people to talk about your product.
Influencer posts drive traffic. That traffic converts better when users see a trusted face using the product.

Triaels is one of the few agencies that combines sampling distribution with creator storytelling, ensuring that:

• Your trial-sized products don’t just reach users—they are showcased meaningfully

• Every campaign is backed by creator-user feedback loops

• We drive not just likes—but clicks, adds-to-cart, and repeat buys

   

Triaels' Creator Circle Includes

• 1.Skincare & beauty micro-influencers

• 2.Wellness vloggers and fitness creators

• 3.Working moms and parenting educators

• 4.College lifestyle influencers

• 5.Tier 2–3 creators for regional and vernacular campaigns

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Deliverables You Get

• 1.Influencer shortlist + outreach + coordination

• 2.100% campaign management and brand safety checks

• 3.Full usage rights for repurposing content

• 4.Detailed campaign analytics

• 5.Scalable model to test creators, categories, and geographies

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Influencer Marketing Meets Product Sampling.

With Triaels, you don’t have to choose between creators or trials.
You get both. Seamlessly integrated for trust-building, visibility, and conversion.

Sample Marketplace & Miniature Storefronts

Not just free samples. A retail experience built for discovery.

The traditional path to purchase is broken—especially in beauty, wellness, and personal care. Consumers don’t want to commit to a full-size ₹699 serum without knowing how it smells, feels, or reacts on their skin. But they’re also tired of pushy ads and generic offers.

That’s where Triaels steps in.

We’re building India’s most curated sampling marketplace, where miniature products meet maximum user intent. Think: a platform where every listing is a trial-sized product, every user visit is an active discovery journey, and every interaction leads to smarter brand decisions.

Why a Sampling Marketplace Matters Today

• 73% of consumers prefer trying before buying, especially in categories like derma cosmetics, supplements, intimate care, and makeup.

• D2C brands need better ways to acquire first-time users without massive ad spends or discount wars.

• Traditional retail doesn’t allow enough room for experiential marketing at scale.

A sample-first platform like Triaels brings both brand exposure and purchase intent into a single ecosystem.

How Triaels’ Marketplace Works

We host your trial-sized SKUs, limited-edition minis, sachets, or first-use packs on our marketplace. Users can:

• Choose from a range of premium curated samples

• Pay a small convenience or unlock fee (zero for campaigns)

• Experience the product at home

• Leave verified reviews and feedback

• Redeem offers or convert to full-size through tracked funnels

It’s like Smytten, but built with D2C growth goals at the core—not just as a sample shelf but as a product discovery and conversion machine.

Miniature Storefronts – The Next D2C Growth Lever

Each brand gets its own dedicated sample storefront on Triaels. Think of it as your own “try-and-buy” microsite, hosted within our marketplace.

Your page includes:

• 1.Brand story and product highlights

• 2.Reviews from trial users

• 3.Feedback forms and product quiz journeys

• 4.Bundle/sample kit purchase options

• 5.Conversion CTAs to your full-size store or integrated D2C store links

• 6.Optional expert tips or influencer shoutouts

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Brand Categories That Benefit the Most

• 1.Derma cosmetics & prescription-free skincare – CeraVe, Minimalist, The Derma Co

• 2.Hair care & scalp solutions – Bare Anatomy, Traya, Curlvana

• 3.Supplements & nutrition – Oziva, Healthkart, Carbamide Forte

• 4.Intimate care & hygiene – Pee Safe, Sirona, Sanfe

• 5.Perfumes & personal scents – Bella Vita, Plum, All Good Scents

• 6.Makeup minis & hybrid beauty – Sugar, Kiro, Ilana

These brands often launch new variants or drop testers. Triaels turns those samples into conversion tools.

What Sets Us Apart

• 1.Integrated sampling + analytics + follow-up journey

• 2.High-intent user base that browses to try, not just scroll

• 3.Real-time feedback loops from marketplace users

• 4.Customised campaigns for new launches, seasonal drops, and trial kits

• 5.Inventory management and reordering triggers based on engagement data

You can also layer in influencer shoutouts, doctor-endorsed sampling kits, or survey-based lead collection—all from within the platform.

Grey Market Advantage

Our model prevents sample misuse and grey-market selling by:

• 1.Limiting quantities per user

• 2.Verifying genuine interest through profile + quiz gating

• 3.Locking full-size coupon benefits to trial completion

• 4.Avoiding the "freebie hoarder" cycle with AI-based sample allocation

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Outcomes You Can Expect

• -Higher-quality user acquisition

• -Better conversion from trial to full-size

• -Real reviews, content, and sentiment around your product

• -Category ownership in a growing “sample economy”

• -Sales uplift through post-trial incentives and retargeting

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Why Brands Trust Triaels

1.You don’t just list your minis and hope they move.
2.You build product stories, generate feedback intelligence, and acquire loyal customers—without burning ad budgets.

3.For a brand like CeraVe, launching in India?
4.This model is cost-efficient, repeatable, and measurable.
5.For Indian D2C brands? It’s a modern, nimble approach to reach the right users without deep retail footprints.

Triaels is India’s Sample Commerce Engine.

One platform.
All your samples.
Fully optimised for discovery, trials, and D2C growth.

Data-Driven Feedback & Insights

Turn every trial into a performance report.

In a world where customer attention is expensive and retention even harder, knowing what works—and why—can set your brand apart. At Triaels, we don’t just help distribute your product samples. We capture what users feel, think, and do after every interaction.

This means you're not guessing.
You're learning. And adapting faster.

Why Feedback is No Longer Optional

Too many brands run sampling campaigns and end it at distribution. But without knowing:

• -Who tried the product?

• -What they liked/disliked?

• -Would they buy again?

• -What’s stopping the purchase?

…you’re just throwing darts in the dark.

Triaels’ Feedback Loop Engine

We’ve designed a system that captures real, structured, and actionable feedback from every user touchpoint.

Here’s how it works:

1. 1.User Tries Product via sampling (on marketplace or offline campaigns)

2. 2.Timed Feedback Triggers via WhatsApp, email, or in-app

3. 3.Custom Surveys tailored to product, ingredients, packaging, fragrance, finish, efficacy, etc.

4. 4.Rating + Qualitative Reviews + Voice Notes + Photos (optional)

5. 5.Follow-up Funnel for users who showed high satisfaction or flagged issues

6. 6.Dashboard Access to track sentiment trends, NPS scores, conversion predictions

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What Kind of Insights Do You Get?

• 1.Product-market fit scores

• 2.Formulation or packaging pain points

• 3.Price perception and value feedback

• 4.Customer satisfaction and repurchase intent

• 5.Comparative insights (if trying multiple SKUs)

• 6.Influencer vs. organic performance differences

• 7.Offline vs. online experience quality

These insights become your R&D asset and marketing edge.

Industry Use-Cases That Validate the Model

• 1.The Ordinary tracks pH and formulation experience in different climates during their India rollout.

• 2.Minimalist pivots packaging feedback into new tube formats after sampling feedback showed wastage.

• 3.Plum created bundling offers based on cross-SKU sample trials showing high “try-with” correlations.

• 4.OZiva used trial feedback to tweak dosage clarity on health supplements.

Imagine accessing this before your full launch.

Feedback Types We Offer

Insights for Every Team

• 1.Product Team → Formulation clarity, fragrance fatigue, efficacy windows

• 2.Marketing Team → Language that works, influencer ROI, preferred USPs

• 3.Sales & GTM → Trial location performance, sample redemption timing

• 4.Customer Experience → Friction points in first use, post-trial drop-offs

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Triaels vs. Traditional Market Research

Analytics Meets Action

-We don’t just show you graphs.
-We recommend actions, whether it’s:

• -Tweaking messaging

• -Changing offer CTA

• -Bundling more intelligently

• -Targeting new regions

• -Redesigning packaging based on top 3 complaints

-Your campaign ends.
-Your learning continues.

The Bottom Line

Whether you’re launching a new sunscreen, a vegan gummy, or a pH-balanced intimate wash—feedback is your fuel. And with Triaels, every trial is a chance to improve, optimize, and convert.

Triaels = Insights with Impact.

Sampling isn’t just a giveaway.
It’s the start of your brand’s learning journey.

Retail eCommerce & Conversion Funnels

Transform Product Trials into Measurable Revenue

In the digital-first world, sampling is just the beginning. At Triaels, we help brands build powerful eCommerce journeys that don’t just delight users—but convert them. From the first interaction to final checkout, we optimize every step of the conversion funnel with precision.

Whether you're launching on your D2C site, selling through Nykaa, Amazon, or Shopify, or experimenting with WhatsApp commerce—our conversion strategies are tailored for retail success.

What We Do

• Funnel Mapping & Optimization:
  We audit your existing digital funnel—from ad to cart—and identify where users are dropping off. Then we fix it. Whether it's better landing pages, frictionless sampling flows, or smarter retargeting, we remove blockers and boost conversions.

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• First-Party Data Integration:
  Every sample campaign on Triaels generates high-intent leads. We help you connect that data to CRM systems, email flows, and remarketing pixels—so each sample trial becomes a warm lead on your eCommerce stack.

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• Microsite & Sampling Landing Pages:
  We design and host product-specific campaign pages optimized for conversion. These act as educational, trial-driven landing pages that hook the user and lead them into the sales journey.

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• Conversion-Ready Retargeting Campaigns:
  We re-engage samplers who didn’t purchase with contextual ads, testimonials, UGC, expert videos, and discounts—based on the sample they received.

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• Retail Platform Strategy:
  Planning to list your minis on Amazon or Nykaa trial sections? We help you create a sampling roadmap that flows into retail visibility. It’s a connected commerce journey—not a siloed push.

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Why It Matters

1.Intent without journey is wasted. Most brands spend on awareness and trials—but lose out because the funnel is broken.

2.Try-and-buy behavior is growing. Triaels helps you align your funnel with how modern users behave—explore, test, trust, then buy.

3.Real business growth lies beyond sampling. Our eCommerce services ensure your product trial turns into long-term loyalty and actual sales.

Brand Example

When a new skincare brand launched their trial-size vitamin C serum through Triaels, we integrated the sampler data into their D2C funnel. Using email nudges, retargeting ads, and WhatsApp reminders, we achieved a 27% conversion rate from trial to full-size purchase—within 21 days of distribution.